Why Winter is the BEST time to market your lawn mowing business.

Winter has arrived

Now the leaves are starting to slow down and become less of a pain and the rainy days are starting to arrive, most lawn mowing businesses will be switching to winter mode.

Everyone will switch to winter cycles. 

One of the first things They will do when switching your lawn mowing business to winter mode is to switch all of their lawns to winter cycles. This means that they will adjust their mowing schedule accordingly. Instead of mowing every fortnight, they may only need to mow every three to four weeks. 

Everyone will start doing trees, hedges and gardens

Another way to make sure their lawn mowing business stays afloat during the winter months is by making time for jobs like trees, hedges and gardens. These types of jobs are typically much easier to schedule during the winter months due to the lack of leaves on the ground. And because they’re generally smaller jobs, they can be completed in a shorter amount of time than a traditional lawn mowing job. As a result, they will be able to keep busy and generate some extra revenue for their business.

Businesses slow down their marketing.

For lawn mowing businesses, winter can be a tough time. Many business owners choose to hunker down, cut expenses, and cut back on advertising in order to get through the winter months.

 I used to do that too and it was a big mistake.

Hibernation becomes the order of the day. 

When everyone slows down it is time for you to start growing

At this time of year when a lawn mowing business focusing on real growth can have a great advantage.

Instead of doing winter work I now focus on getting more lawns on my books. 

Now is the time to put the peddle to the metal and step up the advertising. 

Winter can be a tough time for businesses. With fewer people out and about, it can be hard to attract customers. However, advertising in the winter can be a great way to reach potential customers who are searching for what you have to offer. And because there are fewer businesses advertising in the winter, your ads are more likely to stand out. 

 Additionally, advertising in the winter is usually cheaper than advertising in other seasons. So if you’re looking to save money on advertising, the winter months may be the perfect time to start.

 You can get a jump on the competition and be the only game in town when it comes to advertising for lawn work. So put the pedal to the metal and step up your advertising now. You’ll be glad you did when spring rolls around and you’re the only company people are calling for their lawn care needs!

This is the time to get out and build. 

And here is the bit that really makes a difference to your bottom line.

I build as much as I can over winter. I run out and get jobs on rainy days when no one else wants to quote. By the end of winter, I can be quite busy with lawns.

Winter is the time to get out and build your customer base. Many people think that mowing lawns is a seasonal business, but the truth is that there are plenty of people who need their lawns mowed all year round. 

So if you’re looking to grow your business, then getting out and quoting on jobs in the winter months is a great way to do it. Not only will you be able to get more jobs on your books, but you’ll also be actively growing your business. 

Be careful how you spend your time. 

You don’t need to waste your time with trees, hedges or gardens. Let the other businesses worry about those one-off jobs. You can build your base of regular customers and leave those one-off jobs to the other guys. They can have it! You don’t need to bother with that kind of work. Instead, you can focus on building your business and making it thrive. There’s no reason to waste your time with one-off jobs when you could be building a strong foundation for your business. So leave the trees and hedges to the other businesses and focus on what you do best: building your business!

And then the magic happens.

For ten years in a row, I have moved all my winter cycle lawns to a two-week cut after the first cut in spring. 

This means that if I am working close to 40 hours in August, I will have around another 10 hours of work a week starting in September. 

I then package and sell a small round of my lower-paying lawns during August. This gives me a lump sum and a higher hourly rate going into spring. 

 This system has worked well for me, and I highly recommend it to anyone looking to get the most out of their lawn care business. 

 Happy winter mowing guys.