Do lawn mowing flyers really work?

So you want more lawn mowing customers.One way that lawn businesses have been using it for years is by putting out flyers.The million-dollar question is.Do they work?When I started a lawn mowing business in 1987, it was one of the first things I did.I spent a morning delivering 500 flyers, and my phone started ringing.It was an excellent, dependable way to build your business.Not anymore.My first flyers got around two quotes per hundred delivered.Every year after that, it got worse.The last time I put out flyers, the return was two calls per thousand.Assuming you can deliver my average of 100 flyers an hour, the return is not that great.

However, there is one technique that still works.

Firstly, I would mention on the flyer that I mow a lawn on that streetThen I would deliver it to half a dozen houses around any properties I cut.The next time I mowed the lawn, I would do that again.Hang on!! I hear you sayThey have already received my flyer, so why would they want it again?The answer is because it is the ONLY way they will notice you.People need to see your business name more than once before they remember you.Dropping one flyer on one occasion is just not going to work.If you are diligent and drop off your flyer every two weeks for half a dozen mows, you might get a call.Not only will that job be next to an existing job, but you would have increased your return from two in a thousand flyers to one quote from 36 flyers.It worked well the last time I used that technique.

Is there any way you can increase the effectiveness of flyers if I do a standard street drop?

Flyers can work, but you must ensure they’re well-designed and eye-catching. Here are a few tips to make your flyers more effective

Have a good design

Flyers are a great way to get your name out there and drum up business, but you must ensure they’re well-designed and eye-catching.

Designing an effective flyer can be challenging; you want to ensure it’s eye-catching and informative without being too busy or overwhelming. Here are a few tips to help you design flyers that will get results:

1. Keep it simple: When it comes to flyer design, less is often more. Use clean, simple lines and avoid cluttered layouts.

2. Use high-quality images: Make sure your flyers look professional by using high-quality images. Plenty of online resources offer stock photos for purchase or download if you’re unsure where to find them.

3. Use persuasive copy: Your flyer should have a clear Call to Action (CTA), telling recipients what you want them to do after reading your flyer. Whether it’s “Visit our website for more information” or “Call us today for a free quote,” make sure your CTA is clear and concise.

These would be the site I recommend to help you create a good flyer. 

Designing your flyers – Canva (Free site)

Stock images and art – Clipart.com unlimited images for one year for only $99US

Printing –  Vista Print – I use these guys for my cards etc. They are great.  

By following these tips, you can be confident that your flyers will be more eye-catching and effective, helping you attract new customers and grow your business. If you’re not confident in your design skills, hire a professional—it’ll be worth it in the long run.

Include offers

You can also include special offers or discounts on your flyer to sweeten the deal.

Many businesses don’t know this, but adding special offers or discounts to your flyers can make them more effective. Sure, you’re giving away potential profits, but if done correctly, you’ll make up for it in increased business. 

People love a good deal, and if they see that you’re offering one, they’ll be more likely to check out your business. They’ll also be more likely to remember you next time they need your product or service. 

So if you’re looking for a way to increase the effectiveness of your flyers, consider adding a special offer or discount. It just might be the boost your business needs.

Deliver to high-traffic areas

Be sure to distribute them in high-traffic areas near schools, parks, and busy streets. If you want the most bang for your buck, deliver your flyers in built-up areas. There are places where a lot of people live close together, like near schools, parks, and busy streets. 

Not only will you be able to deliver your flyers quickly, but you’ll also be more likely to secure smaller, higher-profit lawns. 

Just remember to be strategic about where you distribute your flyers. The further apart the letterboxes are, the slower your progress will be. 

But if you plan ahead and target built-up areas, you’ll surely turn a profit in no time.

Lastly, don’t forget to Measure how well your flyer is doing. 

If you’re considering using flyers to advertise your business, it’s essential to make sure you measure their effectiveness. Otherwise, you won’t know if they’re actually bringing in new customers or generating leads. 

One way to do this is to ask your customers where they saw your business. If you’re delivering flyers, you’ll also know which areas you are delivering in. 

Measuring your flyer campaign’s effectiveness will help you determine whether or not it’s worth your time and money. And it could also give you some valuable insights into how to improve your marketing efforts.

By following these simple tips, you can ensure your flyers are more effective and attract more attention from potential customers. So get out there and start promoting your business!