growing your lawn mowing business with referrals
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The Ultimate Guide to Growing Your Lawn Mowing Business with Referrals

One of the easiest ways to start growing your lawn mowing business with referrals is to ask your existing customers for referrals.

Some of the biggest benefits of using referrals are that it costs you nothing, and as we all know, free marketing is the best sort. It can also be a great way to build your presence in an area and promote local leads. 

This is a simple step that is missed by a lot of lawn mowing businesses and it can really turbocharge your business growth if done correctly. A well-thought-out referral plan can be the secret weapon that can put you miles ahead of the competition. 

In this post, we are going to talk about how you would create a referral program, maximise referrals, and create a network of referral partners. 

Once this is covered we will talk about how to track and measure success so you know it’s working. 

Creating a referral program. 

The first thing to consider is who is your ideal customer.

Are you looking for large lawns, small lawns, full-service customers or something else?

You need to know the kind of work that you want because you are going to need to make your customers aware that you are available to take on this kind of work. Once you have decided on your ideal customer then it is time to start looking for referrals. 

The best way to get your customers to actively promote your business is to give them some kind of incentive. This could be anything from a gift card, a discount or even a free mow if they bring in a new regular customer. 

Do make sure to tell them that if they refer someone then that person will need to mention that when they call. You want to reward and encourage customers who actively promote your business so they keep on bringing in those referrals 

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Maximising referrals

The best way to maximise the number of referrals your business gets is to do an excellent job. A job well done speaks for itself. If you are doing a great job then your customers will be more than happy to refer you to their friends and family. This is a great way of growing your lawn mowing business with referrals.

Another good way to increase the chances of a referral is to ask customers at the right time. 

  • After a compliment on your work, you will be a lot more likely to get results.
  • After completing a job. You will be much more likely to get a referral when the job is fresh in a customer’s mind. 
  •  If a customer asks you to do a small job that is above and beyond the scope of the job. 
  • If you have built a good relationship with the customer. 

Dont NOT ask for a referral if your customer is having a bad day. 

Remember, the key to successfully asking for a referral is to approach the situation tactfully and respectfully. Be sure to express your appreciation for any referrals you receive, and follow up with your contacts to let them know how the referral worked out.

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Creating a sense of urgency

When you tell customers that you are looking for referrals, dont give them the impression that you have unlimited amounts of time available. 

Always say that you have a few open spots available and you would prioritise any referrals that came through them.

There is an old saying. “If you want a job done, ask a busy man.” This is how a lot of people think. 

If you are not busy, then you can’t be any good. Crazy but true. 

Creating a network of referral partners.

This is a great way of supercharging your business and it is a very simple process. 

First, make a list of the kind of businesses that you could work with. 

Then use either Google Maps or the Yellow pages to find businesses near you that do that kind of work. 

Rule out the ones who also offer the same service that you do and the ones with lots of bad reviews.  

Once you have your list, now comes the hardest part. 

Start calling them and have some conversations. 

Ask them if they are currently recommending someone who is offering your service.

If they say yes, then the conversation is over. Move on.

If they say no, then you could be in with a grin. 

The best kind of agreement to make is an “I will refer you if you refer me” kind of deal. 

If they are acceptable then you can make a deal. 

You would be surprised by the kind of work that can come in on a regular basis if you can get half a dozen of these kinds of arrangements. 

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Tracking and measuring success

One thing that you will want to do when you are growing your lawn mowing business with referrals via partners is keeping track of the work that is coming in and where the leads came from. 

The easiest way is to ask all incoming calls where they got your number. You should be doing this anyway to keep track of how your advertising budget is performing anyway. 

We also have a simple system that we use in our network. 

With any referrals we give, we tell the customer that the contractor that they are calling is a busy person but if they mention our name then the business will prioritise their quote. 

This does two things. 

  1. The customer thinks that they must be good. (remember the “If you want a job done, ask a busy man.”)
  2. People love being prioritised (It makes them feel important) so they are much more likely to mention your name. 

By doing this you will be able to keep track of the referral partners who are working and those who are not. 

Replace the ones who are performing the worst and reward the ones who are doing the best. Maybe with some beers dropped off for the team at Christmas. 

Conclusion

If you want to grow your business fast and without spending a lot of money then setting up a referral program is definitely a good idea. 

Now it’s time to text, email or talk to your customers and let them know that you are looking for a few more customers. 

Then make a list of similar businesses near you that you could talk to about setting up a referral program. 

Now bite the bullet and get busy on the phone. You won’t regret it. 

Once you have got this in place you will now be able to reap the benefits of a solid referral program and supercharge the growth of your lawn mowing business. Now it is time to start growing your lawn mowing business with referrals.

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Further reading 7 Effective Ways To Boost Valuable Business Referrals

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