Drive More Lawn Mowing Leads with a Cross-Promotion-Based Partnership.

Want a good way of getting more lawn mowing leads?

As a lawn mowing business owner, you know that word of mouth is one of the most effective ways to attract new customers. But what if you could expand your reach even further by partnering with other local businesses? 

Cross-promotion can be a powerful tool for boosting exposure and driving leads, and it’s a strategy that’s especially effective for complementary businesses. 

In this post, we’ll explore how a lawn mowing company can collaborate with another local business – like a tree service or gardening company – by asking them to add a link to their business in their email signature.

How cross-promotion will help you get lawn mowing leads. 

First, let’s look at the benefits of cross-promotion. By partnering with another business, you’re able to tap into their customer base and gain exposure to potential new customers who may not have been aware of your business before. 

This is especially true if the other business is complementary to yours, as in the case of a lawn mowing company and a tree service or gardening company. By working together, you can offer customers a more comprehensive set of services, which can be a selling point for all businesses involved.

How it works,

You find a few local companies that have complementary services to you, such as

• Tree work
• Gardening
• Waterblasting
• Firewood
• Grass installers. 

Now the only rule here is that they dont mow lawns, and you dont offer their service. 

Now you all add a list to the end of your email signature saying recommended businesses.

Then list those services with a link to the business site. 

Now you have all of these businesses mentioning your service with your link every time they send an email. 

This is a great way of getting organic lawn mowing leads for free. 

At the risk of sounding like a cheesy TV advert, I am now going to say…. 

But that’s not all…

It can also help your business with customer retention.

I dont know about you, but over the years, we have lost customers due to them wanting a service that we dont offer. Let’s say that you just mow lawns. What happens when someone wants a bit of gardening done as well? 

The customer asks you for a quote, and you tell them you are sorry but do not do gardening. Now the customer has to find a gardener, so they do a google search.

When the gardener arrives, they quote on the gardens. Not only do they quote on the gardens, but they are more than happy to quote on the lawn too. The customer thinks that this is a great idea,, and everyone is happy.

Except you, when you get the “dear John” letter from your ex-customer. 

This could have gone differently. 

Let’s say that you had paired up with a few good local businesses sometime in the past. Now they are all listed in your email signature. 

When the customer last got your last invoice (or monthly newsletter), they saw the gardener link and remembered that they wanted to get some gardening done. 

They clicked on the link and called the gardener you partnered with. The gardener came around and gave them a quote for just the gardens. 

Everyone was happy this time, including you. 

How to get your cross-promotion working and start getting lawn mowing leads. 

So, how can a lawn mowing company approach another local business about cross-promotion? The key is to identify businesses with a similar target market that would benefit from your services. For example, a tree service company may be a good fit for a lawn mowing business, as both services are often needed for maintaining a property’s outdoor space.

Google maps is a good place to look. Not only can you find many local businesses near you, but you can also check out their reviews. Beware, a bad partner can be a liability for your business.

Once you’ve identified a potential partner, you can reach out to them with a proposal for cross-promotion.

Now ask the other business if they would like to swap links to your businesses in your email signatures. This is a subtle but effective way to promote your business to their customers and contacts. 

In exchange, you can offer the other business a commission for any leads generated through the link. For example, if a customer clicks on the link and becomes a customer of your lawn mowing business, you would pay the tree service company a commission for the referral.

One simple way of keeping track of referrals is to write above your list in your email signature, “recommended local businesses – mention our name for priority service.”

However, they may be happy just to swap links, so you may want to try that first. 

If you want to keep track of the clicks, you could use a free service like https://app.bitly.com/. They will give you custom links that you can use with trackers built in.

Dont display the link; just put it in the background like this. 

Lawnmowing

If you need help doing this, let me know, and I will post a video. 

Now you have a local promotion going that will bring you in lawn mowing leads without you having to do anything more. If you have four businesses on your list and you all send one email a day, that’s 120 impressions a month. 

Final thoughts

In conclusion, cross-promotion can be a powerful tool for small businesses looking to expand their reach and attract new customers. By collaborating with other local businesses – like a tree service or gardening company – and asking them to add a link to your business in their email signature, you can tap into their customer base and drive new leads. 

By offering a commission for any leads generated through the link, you can incentivise the other business to participate and establish a win-win partnership.

Now get out there and start taking names and making calls.